Big Data and Big Data Analytics are being used in every industry vertical. With all the advantages they offer and the promise they hold, it has now reached a point where more data is being produced than what can be handled, and this is leading to specific complications. Most challenges come from the huge amount of data generated by multiple, disparate technologies and sources in a non-consistent, heterogeneous manner, says Marius Sticlaru, PhD. Managing Partner of Nextgen Software.